
During the period of 2025-2026, "healthy' is no longer a short-lived trend. It is steadily becoming a core foundation of modern lifestyles. Today's consumers are not only looking for foods that support physical health, but also paying closer attention to sustainability, nutritional science, and the long-term impact of their choices on both human health and the environment.
At TA Vital we view the healthy industry as one. Living Ecosystem, is where nutrition, technology and personal consciousness evolve together to create a healthier, more active and responsible life for the Earth.
According to Euromonitor International (2024) international market reports, consumers are shifting sharply from “eating to feel full” toward “eating with understanding.” People increasingly prioritize clear and accessible nutritional value, transparent and natural ingredient sourcing, lower sugar cotent, higher protein and micronutrient density, and products that fit into busy lifestyles without compromising health.
Genz and Millenials - this is the group that leads this trend. They are not simply purchasing products, but choosing a lifestyles philosophy - one that emphasizes greener living, responsible consumption, and early investment in long-term health. For this generation, healthy living is not about restrictive dieting but about building sustainable habits that last.

Technology is redefining how people take care of their health every day. Motion tracking devices, sleep, nutrition apps, and online health consulting platforms are becoming increasingly popular.
According to maket analyses by McKinsey & Company market analyses (2024), the sector HealthTech projected double-digit growth per year between 2025-2026, reflecting the growing demand for healthcare personalization
This trend is characterized by nutrition plans tailored to individual needs, data-driven health insights, and a growing connection between food, physical activity, and mental well-being.
These developments create a strong foundation for scientific nutrition solutions and sustainale food and protein sources with clear origins to integrate more naturally into modern lifestyles.

Functional foods and superfoods are gradually shifting roles from “additional” to becoming a nutritional “foundation”. Consumers are not only looking for products that address a single health concern, but are looking for comprehensive nutritional solutions that support long-term well-being.
The market is experiencing strong growth in functional foods derived from natural sources, superfoods such as sprirulina and plant-based proteins, and lifestyle trends centered around plant-based diets and clean eating.
According to global food industry data GlobalData (2024), plant-based foods are projected to occupy an increasing share of the consumption structure by 2026.
Future nutrition must not only be good for people, but also good for the planet.
Spirulina - microalgae rich in protein, micronutrients and high performance -stands as a clear example of the sustainable nutrition mindset that TA Vital continues to pursue.

The healthy industry presents significant growth opportunities, particularly for brands committed to long-term value creation. These opportunities include developing personalized products tailored to individual health conditions and lifestyles, expanding online services such as health consultation and educational content, exporting green nutrition solutions from Vietnam and Southeast Asia, and building communities rather than focusing solely on product sales.
To succeed, businesses must go beyond marketing efforts and invest seriously in research, transparent information, and consumer education. Brands that establish trust through scientific credibility and sustainable values will hold a clear long-term advantage.

Healthy living in 2025–2026 is no longer limited to food choices alone. It embraces a holistic balance that includes regular physical activity—such as yoga, gym training, running, or pickleball—along with mental care practices like mindfulness, meditation, and stress management. Adequate sleep, mindful eating, and proactive living form the foundation of this approach.
Health is no longer viewed as something to fix or treat after problems arise. Instead, it becomes a consciously designed lifestyle shaped by small but consistent choices made every day.

The healthy industry in 2025–2026 is not merely a consumer trend, but a deeper shift in mindset—transforming how people perceive health, lifestyle, and the future. As nutrition, technology, and sustainability converge, healthy living becomes the foundation for a more proactive and responsible way of life.
For TA Vital, healthy is not a final destination. It is a long-term, conscious journey - one that supports the creation of a life worth living, every single day.